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| Comcast 'Smartzone' Integrates Email, Voice Mail |
By:
Adam |
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In a bid to boost customer loyalty with free add-on services, SmartZone will enable Comcast's 12 million high-speed Internet subscribers to access their voice mail and e-mail from the same online platform, with instant messaging and an interactive address book.
The company's 3 million digital phone subscribers will also be able to use the service.
Comcast believes services like SmartZone will strengthen its relationship with subscribers who may be tempted by offers from satellite television operators, or from telephone companies that are also selling video and Internet services.
"It's about making our products work better together wherever you want them available," said Catherine Avgiris, senior vice president of voice services at Comcast.
"Customers can use that functionality to simplify their lives, helping us maintain that relationship and loyalty with them," she added.
Comcast will not be charging for the new service, continuing a strategy of offering subscribers extra services such as free video-on-demand to encourage loyalty. It currently allows subscribers to view up to 95 percent of its video-on-demand programming for free.
In the last two years, cable operators have been able to reverse customer losses by bundling television, phone and high-speed Internet access in competitively priced packages. |
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