SEO Basics – Thirteen Tips

admin » 11 January 2010 » In Internet Marketing »


The higher up the search engine rankings you get your website then the more traffic you get. According to AOL the difference in traffic from position #1 and position #10 is an amazing 1,400%!

The information is of course incomplete, but it does at least have the basics listed if not all the details. Do this basic stuff first and then you have the foundations in place for a successful website.

Here goes-

  1. Learn why your competitors are ahead of you in the rankings and then copy and do a bit more (free and easy to do).
  2. Analyze the best keyword phrases to optimize your website for (time consuming and worth every moment spent).
  3. Try and use your main keyword/keyword phrase in your URL if you are starting up. The website name ww.london-conservatories.co.uk is somewhat more useful for SEO is better than ww.daisymaysmith.co.uk, regardless of how cute your new daughter is!
  4. Use your keywords in the page titles and Meta descriptions on your website.
  5. Try to link as many internal pages to each other as you can, using anchor text. Anchor text is where; instead of saying ‘click here’ you actually use the keyword as the hyperlink.
  6. Add new content as often as you can and then offer the content out via RSS directories such as RSS Mountain.
  7. Set up a blog and post the same copy with links back to your website. Submit your site to the blog directories such as Tecnorati for inclusion.
  8. Always have a sitemap
  9. Submit your site to Google, Yahoo! and MSN.
  10. Submit your site to DMOZ and keep your fingers crossed. If you get in then its happy days because the search engines love this site.
  11. If your business is local then submit to Google Maps and Yahoo Local. It’s free and will get you traffic.
  12. Offer some outbound links from your website as this will mark you out as a useful resource and not just a sales site.
  13. Employ a professional SEO company to build incoming links to your websites over a period of months. More and better incoming links equals a better exposure in the search engines (worth every penny)

My name is Lyndon Ogden and I am the Managing Director of a SEO Company in Leeds called Your SEO Services The website features SEO services, SEO tools, SEO advice and an RSS feed available to bring my new content to your desktop.

Among our other services are SEO Web Design and SEO Training.



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