The New York Times has the Google article that will ignite scores of comments, stories, and blog posts through the week. In discussing how much Google pays to online forum Digital Point for AdSense placement, the Times offered this passage:

Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

Digital Point merited a mention by the Times over its handling of AdSense revenue. Google pays the company about $10,000 per month depending on AdSense activity. The forum’s owner, Shawn Hogan, shares that revenue with topic creators on his forums. In turn, those creators share revenue with message posters.

Concerns over people trying to game AdWords by including more profitable keywords in their posts haven’t caused people to start discussing Viagra in connection with something like server performance. Since the revenue share isn’t that big, that hasn’t happened, Hogan said in the story.

Another interesting point made by Forrester blogger and analyst Charlene Li indicates how Google’s AdSense could keep Google’s earnings spiraling upward. With millions of sites not AdSense customers yet, Google stands to gain if it can get more of them displaying AdSense blocks.

“I’ve called Google the one-trick pony for a long time, and for the most part they still are,” Li said in the Times. “But they really see AdSense as the next frontier.”

Source: By David A. Utter, webpronews.com